Updated: Feb 22, 2019
This is not new information, but in the production and storytelling sector oft content creation, it is extremely important!
Besides ways you can communicate, and the reasoning behind being clear, comprehensive and consistent through all areas of Vis.Comm, there is another vital piece to the puzzle. Communication is a process that necessitates more than one party. It's not just about you and what you are doing. It's about the other person or people you are communicating with. I'm sure you have guessed it by now... It is about the receiving of communication just as much as the giving or sending.
People have different methods of learning and receiving information, so communicating in a more broadly informing way (audible visual) can be more effective than just audible (speaking) or legible (reading).
This does not mean that you should just have long videos of people talking and nothing else.
Far from it.
But it means that within parameters it can be more effective and people are more likely to click on a 30 second video than read a 30 second paragraph of summary. That means to maximise engagement with your content you will want to express it in the most appealing and memorable way.
They are more likely to watch it, get more out of it, and remember it afterwards.
And after all, isn't that the point?
More on Vis.Comm, creativity and life soon